Posts Tagged ‘foodtruck’

Rise of the RoachCoach

August 19, 2011

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Sorry if I offended anyone but “roachcoach” is my enduring term for these infamous “gourmet” food trucks.

Tonight I stopped by the Walmart in Union City for the weekly roachcoach gathering and found many many vendors. Unlike other gatherings (e.g. Edgewood Eats or Off the Grid) the selection is much smaller and there are repeats in the type of venues offered.

I went there in part because I saw CBS’s Eye on the Bay. However I believed they sort of missed the mark on that segment. Sure, I would not classify all the foodtrucks featured as gourmet but all of them are a newer breed of roachcoaches. Instead of being a jack of all trades and a master of none, they narrow their focus. However it does not payoff for all of them but if you follow the foodie scene there are some extraordinary ones.

These new breed of vendors remind me of the street vendors in the east coast and Asia, where they only sell one thing and try their best to be the best at what they sell. Too bad this might not be true for all these new breed of roachcoach vendors. Some just repackage the ideals of others and do not contribute any new ideals. Then there are those that are there just to cash in on this trend and do not put their hearts into what they make.

Enough with the new, what about the original roachcoach vendors? They invented fusion before fusion existed. Where else can you get a spaghetti meat sauce fried rice breakfast burrito? The old timers were all about the customers that this new generation misses. Some even had an alternating gourmet menu on the side. Have you had a fresh bowl of beef stew won ton noodle soup from a foodtruck before?

The fish taco I had tonight was good but I did not find it amazing. It cost $9 for two and was bigger than tacos I have had from taquerias before. But was this worth the price? I have attached and embellished photo above for your review. Tell me what you think about this trend?

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